八月卅一日晚上的亞瑟艾許球場,大坂直美對札哈羅娃的首輪比賽打到一半,主審突然暫停比賽,拿起麥克風要求包廂觀眾安靜。賽後有影片解釋了事情來由,原來是位穿著圓點洋裝的女子,在比賽進行中開著環形補光燈自拍;另外還可以看到豪華包廂裡整排網紅背對球場,正在錄製品牌宣傳影片,球賽只是用來打卡的背板。 大坂直美賽後說,「來到運動賽事就要尊重這項運動,先知道球場禮儀,是待人處事的常識」。她還特別提到,以微小差距輸球的對手札哈羅娃,真的有受到包廂喧鬧的干擾。 令人驚訝的是,這些不速之客,很多是主辦單位請來的。美國網球協會前年首度發給「內容創作者」五十四張採訪證,結果換來超過五百萬次社群互動。於是他們見獵心喜,今年邀請對象加碼到將近百人,此外不少豪華品牌另外招待自家網紅進場。病毒式行銷成效反映良好,去年進場人數突破一一四萬,紀念品銷售成長近三成。單杯要價廿三美元的招牌調酒是網紅拍片必備,竟然因此賣出七十三萬八千杯,光是這款酒的營收就超過一千七百萬美元,主辦單位今年還放話要賣九十萬杯。 成功行銷的代價,是看球體驗的改變,甚至連球場的氣味,也受到新觀眾的影響。法國老將馬納里諾說,「球場上聞得到大麻味,這裡愈來愈像動物園」,球員抱怨比賽進行中觀眾就能在看台隨意走動;白俄羅斯球后莎芭蓮卡也在比賽中向主審要求暫停,「天啊,到處都是,整個球場都是大麻味」。 不僅看台被網紅占據,賽程也是用網路流量做優先考量。菲律賓新星艾亞拉世界排名十八,社群追蹤者數以百萬計,因此連續兩輪被排進第二大的阿姆斯壯球場,可是二○二二年美網冠軍斯威雅蒂,生涯贏過六座大滿貫,卻被放到比較小的場地。 有球迷寫了公開信給主辦單位,她懷念的是全場同時屏息、同時歡呼、同時嘆息的年代,每個人都緊盯球場,經歷著相同的比賽體驗。現在看台充滿根本不看比賽的人,還有來自四面八方的噪音,昔日看球的魔幻感覺已經找不回來了。 曾經有很長一段時間,真正靠比賽維生的職業球員不能參加溫布頓、澳洲、法國,還有美國網球大賽,因為這些被稱作年度四大賽的賽事只對業餘選手開放。一直到一九六八年,網壇終於讓業餘與職業同場競技,從此稱作「公開賽」,名稱的本意,是讓網球最高殿堂,向所有真心打球的人敞開大門。 結果,再過了半個多世紀,美國公開賽把門更加敞開,走進來的是補光燈、環形腳架跟品牌業配。昔日被擋在門外的,是把網球當作生命的職業選手,現在被網紅擠出場外的,卻是把網球...
I finally finished reading Maruki Murakami’s running book, “What I talk about when I talk about Running”. It was my spring basketball book, then the summer swimming pool book. Fortunately I wrapped it up before the ski season.
Murakami is the most popular Japanese writer, as well as the most hopeful future Nobel Prize winner. This book is a memoir about his...running career. He has been a long distance runner for more than 25 years, almost as long as his writing career.
I do not enjoy running. But his book prompted me to try once--2.6 miles, about 1/3 of Murakami’s daily routine. I even dragged my sun-hating girl friend to run with me. By the way, it always puzzles me why most of the Asian girls believe that they are part of the Dracula family and they can’t be exposed to Ultraviolet. Anyway, the short running took us more than an hour. The pain on my overworked knees and ankles were unbearable. We stopped by Dairy Queen for ice cream at the half way, which I am sure of would not be part of Murakami’s routine either.
After I read the last part of this memoir, I understood why the running is not for me. He wrote: “Of course it was painful. But pain seems to be a precondition for this kind of sport. If pain weren't involved, who in the world would ever go to the trouble of taking part of in sports like the triathlon or the marathon? It's precisely because of the pain, we can get the feeling, though this process, of really being alive -- or at least a partial sense of it."
I can’t put myself in the situation where pain is assumed to be a part of it. So running can never be my sports. However, ironically, I still hurt myself too much doing things other than running. I probably secretly enjoy the pain, and the privilege to whine about it. Sometimes I struggled with my sense of existence. Well, once in my life I was stunned by a malfunctioned automatic door -- I thought I vanished. If you haven’t noticed, I need consistent reassurance of my existence. The pain would be a great reminder of not only being alive, but also being here. Although I do not particularly look for pain in my daily life, it still comes to me to fill the void from my insecurity.
In the end of the book, besides thanking Raymond Carver’s widow for granting the permission to use the idea of the book title “What We Talk about When We Talk about Love”, Murakami, or the publisher, put a note about the font that is used in the book. It’s very pleasant to read:
The text of this book was set in Electra, a typeface designed by W.A Dwiggins (1880-1956). It avoids the extreme contrasts between thick and thin elements that mark most modern faces, and it attempts to give a feeling of fluidity, power, and speed.This is the first time I read about the font in the book, in the book.
I am very fussy about fonts. I can’t stand the randomness that people usually adapt to in terms of the font selection. I am a Calibri person. I try to use this font whenever I can, reports, spreadsheets, presentations, or emails. The funny thing is that there are occasions--more often recently, I would have to hide my identity in documents due to various reasons. Besides my especially poor grammar and spelling, the font would be another giveaway for people to trace my work back to me. In most of those cases, I would use Consolas instead. When I need to be extremely cautious, Arial is the font of choice. I can never put myself as low as Times New Roman though. Murakami said he wants to have this carved on his gravestone: “Writer (and Runner). At Least He Never Walked”. Maybe I would say “At Least He Never Used Times New Roman” on mine.
So I rushed back from the swimming pool, to look up what my particular font says about me. I would imagine Calibri is modern yet is fully engraved with history. It would reflect my attempts to be witty, humble, and logical. Anyway, here is what Wikipedia tells me:
Calibri is a humanist sans-serif typeface family under the Microsoft ClearType Font Collection. In Microsoft Office 2007, it replaced Times New Roman as the default typeface in Word and replaced Arial as the default in PowerPoint, Excel and Outlook.So much for my pathetic effort to be unique.
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